TY  - BOOK
AU  - Chisnall Peter M
TI  - Marketing Research / Fifth Edition
SN  - 77091752
PY  - 1997///
PB  - Mcgraw Hill Book Company
N1  - General Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index
N2  - General Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index
ER  -