Marketing Research / Text and Cases 

 - 4th 
 -  Irwin Mcgraw-Hill,  1977 
 - 694 
<br/><br/>Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index. 
<br/><br/> Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index. 
<br/><br/><label>ISBN: </label>256018383