TY  - BOOK
AU  - Boyd W.Harper Jr
AU  - Stasch F.Stanley
AU  - Westfall Ralph
TI  - Marketing Research / Text and Cases
SN  - 256018383
PY  - 1977///
PB  - Irwin Mcgraw-Hill
N1  - Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index
N2  - Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index
ER  -