Exploring Marketing Research / International Edition 

 - 4th 
 -  The Dryden Press,  1991 
 - 836 
<br/><br/>Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms. 
<br/><br/> Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms. 
<br/><br/><label>ISBN: </label>30515629