TY  - BOOK
AU  - Zikmund William
TI  - Exploring Marketing Research / International Edition
SN  - 30515629
PY  - 1991///
PB  - The Dryden Press
N1  - Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms
N2  - Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms
ER  -