The Marketing Research Process / 5th Edition 

 - 5th 
 -  Prentice Hall,  2000 
 - 470 
<br/><br/> An invaluable introduction to Marketing Research.  Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index. 
<br/><br/><label>ISBN: </label>130117536