TY  - BOOK
AU  - Crimp Margaret
AU  - Wright Tiu Len
TI  - The Marketing Research Process / 5th Edition
SN  - 130117536
PY  - 2000///
PB  - Prentice Hall
N2  - An invaluable introduction to Marketing Research.  Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index
ER  -