Contemporary Marketing Research / Fourth Edition 

 - 4th 
 -  South-Western,  1999 
 - 862 
<br/><br/> This book offers everything from project proposals and links to online academic journals to career information.  An Introduction to Market Research, Creating a Research Design, Data Acquisition, Data Analysis, Market Research in Action, Comprehensive Cases, Statistical Tables, Glossary, Index. 
<br/><br/><label>ISBN: </label>538885076