TY  - BOOK
AU  - Gates Roger
AU  - Mcdaniel Carl
TI  - Contemporary Marketing Research / Fourth Edition
SN  - 538885076
PY  - 1999///
PB  - South-Western
N2  - This book offers everything from project proposals and links to online academic journals to career information.  An Introduction to Market Research, Creating a Research Design, Data Acquisition, Data Analysis, Market Research in Action, Comprehensive Cases, Statistical Tables, Glossary, Index
ER  -