Marketing Research / Measurement & Method 

 - 6th 
 -  1993 
 - 912 
<br/><br/>The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Index. 
<br/><br/> The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Index. 
<br/><br/><label>ISBN: </label>24219320