Advertising / A Decision-Making Approach 

 -  The Dryden Press,  1988 
 - 594 
<br/><br/>Background for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes. 
<br/><br/> Background for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes. 
<br/><br/><label>ISBN: </label>003071687X