TY  - BOOK
AU  - Frazer F.Charles
AU  - Patti H.Charles
TI  - Advertising / A Decision-Making Approach
SN  - 003071687X
PY  - 1988///
PB  - The Dryden Press
N1  - Background for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes
N2  - Background for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes
ER  -