TY  - BOOK
AU  - Hart A.Norman
AU  - O'Connor James
TI  - The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing
SN  - 434903620
PY  - 1978///
PB  - Heinemann
N2  - This comprehensive account of advertising and its related activities is accomplized by bringing together the experiences and judgements of a dozen or so top people in the profession.  Preface, Biographical Notes, Introduction, Marketing and the Function of Advertising within it, The Advertiser, The Advertising Agency, Media, Sales Promotion and Merchandising, Creativity, Production Processes, Consumer Research, Media Research, Media Planning, Rules and Advertising, International Advertising, Training for a Career in Advertising, Trade and Professional Bodies, Index
ER  -