Advertising as Communication / Studies in Culture and Communication 

 - 1st 
 -  Rouledge,  1982 
 - 240 
<br/><br/> This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.  Preface, Acknowledgements, Introduction, The Origins and Development of Advertising, The New Advertising, The New Media, The Effect of Advertising, What do Advertisements Mean?, Semiotics and Ideology, The Language of Advertising, The Rhetoric of Advertising, Conclusion, References, Bibliography, Index. 
<br/><br/><label>ISBN: </label>415027810