TY  - BOOK
AU  - Lodish M.Leonard
TI  - Advertising and Promotion Challenge / Vaguely Right Or Precisely Wrong?
SN  - 195037022
PY  - 1986///
PB  - Oxford University Press
N1  - Overview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index
N2  - Overview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index
ER  -