TY  - BOOK
AU  - Felton George
TI  - Advertising / Concept and Copy
SN  - 131896555
PY  - 1994///
PB  - Prentice Hall
N2  - This book covers the entire process of conceptualizing and creating ads that gain attention and produce results.  Preface, Strategies, Research Your Product, Analyze the Marketplace, Kinds of Strategies, Executions, Graphic Design, TV, Radio, Other Advertising Genres, The Toolbox, The Power of Fact, Reversal, Metaphor Making, Index
ER  -