Advertising Communications & Promotion Management / Second Edition 

 - 2nd 
 -  Irwin Mcgraw-Hill,  1998 
 - 640 
<br/><br/>Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index. 
<br/><br/> Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index. 
<br/><br/><label>ISBN: </label>007053943X