TY  - BOOK
AU  - Percy Larry
AU  - Rossiter R.John
TI  - Advertising Communications & Promotion Management / Second Edition
SN  - 007053943X
PY  - 1998///
PB  - Irwin Mcgraw-Hill
N1  - Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index
N2  - Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index
ER  -