TY  - BOOK
AU  - Rothschild L.Michael
TI  - Marketing Communications / From Fundamentals to Strategies
SN  - 669072109
PY  - 1987///
PB  - D.C. Heath And Company
N1  - An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index
N2  - An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index
ER  -