Advertising Procedure / Thirteenth Edition 

 - 13th 
 -  Prentice Hall,  1996 
 - 818 
<br/><br/>Preface, Acknowledgements, The Place of Advertising, Planning the Advertising, Managing the Advertising, Media, Creating the Advertising, Other Environments of Advertising, Index. 
<br/><br/> Preface, Acknowledgements, The Place of Advertising, Planning the Advertising, Managing the Advertising, Media, Creating the Advertising, Other Environments of Advertising, Index. 
<br/><br/><label>ISBN: </label>132284871