TY  - BOOK
AU  - Lane Ronald W
AU  - Russell Thomas J
TI  - Advertising Procedure / Thirteenth Edition
SN  - 132284871
PY  - 1996///
PB  - Prentice Hall
N1  - Preface, Acknowledgements, The Place of Advertising, Planning the Advertising, Managing the Advertising, Media, Creating the Advertising, Other Environments of Advertising, Index
N2  - Preface, Acknowledgements, The Place of Advertising, Planning the Advertising, Managing the Advertising, Media, Creating the Advertising, Other Environments of Advertising, Index
ER  -