Creative Strategy in Advertising / Seventh Edition 

 - 7th 
 - Belmont, CA  Wadsworth - Thomson Learning,  2001 
 - 318 
<br/><br/> This book prepares you to plan and execute effective campaigns in today's complex markets.  Preface, Creating Unexpected but Relevant Selling Messages, Targeting a Diverse Marketplace, Strategy: The Creative Before the Creative, Finding the Big Idea, Working in Print, Designing to Communicate, Working in Television, The Internet: The Ultimate Direct, Retail Advertising, Convincing the Client, Now It's Time to Land that Job, Index. 
<br/><br/><label>ISBN: </label>53455783