TY  - BOOK
AU  - Drewniany L.Bonnie
AU  - Jewler Jerome A
TI  - Creative Strategy in Advertising / Seventh Edition
SN  - 53455783
PY  - 2001///
CY  - Belmont, CA
PB  - Wadsworth - Thomson Learning
N2  - This book prepares you to plan and execute effective campaigns in today's complex markets.  Preface, Creating Unexpected but Relevant Selling Messages, Targeting a Diverse Marketplace, Strategy: The Creative Before the Creative, Finding the Big Idea, Working in Print, Designing to Communicate, Working in Television, The Internet: The Ultimate Direct, Retail Advertising, Convincing the Client, Now It's Time to Land that Job, Index
ER  -