TY  - BOOK
AU  - Nelson Paul Roy
TI  - The Design of Advertising / Sixth Edition
SN  - 697043746
PY  - 1989///
PB  - Wcb
N1  - Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index
N2  - Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index
ER  -