TY  - BOOK
AU  - Brown P.William
AU  - Martin Dennis
AU  - Schultz Don E
ED  - Ntc Business Books
TI  - Strategic Advertising Campaigns / Second Edition
SN  - 844230898
PY  - 1987///
N1  - Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index
N2  - Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index
ER  -