A Handbook of Advertising Techniques 

 - 1st 
 -  Kogan Page Limited,  1987 
 - 250 
<br/><br/>Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index. 
<br/><br/> Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index. 
<br/><br/><label>ISBN: </label>1850913846