TY  - BOOK
AU  - Harrison Tony
TI  - A Handbook of Advertising Techniques
SN  - 1850913846
PY  - 1987///
PB  - Kogan Page Limited
N1  - Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index
N2  - Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index
ER  -