Advertising Management / Third Edition 

 - 3rd 
 -  Prentice Hall International,  1987 
 - 564 
<br/><br/>Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index. 
<br/><br/> Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index. 
<br/><br/><label>ISBN: </label>130160490