TY  - BOOK
AU  - Aaker A.David
AU  - Myers G.John
TI  - Advertising Management / Third Edition
SN  - 130160490
PY  - 1987///
PB  - Prentice Hall International
N1  - Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index
N2  - Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index
ER  -