Advertising Promotion / Supplemental Aspects of Integrated Marketing Communications 

 - 5th 
 -  The Dryden Press,  2000 
 - 676 
<br/><br/>The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index. 
<br/><br/> The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index. 
<br/><br/><label>ISBN: </label>30211131