TY  - BOOK
AU  - Shimp Terence A
TI  - Advertising Promotion / Supplemental Aspects of Integrated Marketing Communications
SN  - 30211131
PY  - 2000///
PB  - The Dryden Press
N1  - The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index
N2  - The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index
ER  -