Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition 

 - 4th 
 -  The Dryden Press,  1997 
 - 602 
<br/><br/>Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index. 
<br/><br/> Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index. 
<br/><br/><label>ISBN: </label>30103525