TY  - BOOK
AU  - Shimp Terence A
TI  - Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition
SN  - 30103525
PY  - 1997///
PB  - The Dryden Press
N1  - Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index
N2  - Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index
ER  -