TY  - BOOK
AU  - Wernick Andrew
TI  - Promotional Culture / Advertising, Ideology and Symbolic Expression
SN  - 803983913
PY  - 1991///
PB  - Sage Publications
N2  - A critical reflection - both cultural and sociological - on the impact of advertising on the shaping of contemporary culture.  Preface and Acknowledgements, Imaging Commodities, Advertising as Ideology, (Re-)imaging Gender: The Case of Men, (Re-)imaging Technology: The Case of Cars, Advertising Media and the Vortex of Publicity, Promotional Politics, The Promotional University, The Promotional Condition of Contemporary Culture, Bibliographic References, Index
ER  -