The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society 

 -  Rouledge,  1990 
 - 228 
<br/><br/> This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence.  Acknowledgements, Preface, Introduction: Fundamentals and Starting Points, The Fetihism of Commodities: Marxism and Anthropology and Psychoanalysis, The Valorization of Consciousness: The Political Economy of Symbolism, The Codes of the Audience, Advertising Codes and Fetishism: An Empirical Study, Conclusion: Advertising and Religion and the Mediation of Meaning, Bibliography, Index. 
<br/><br/><label>ISBN: </label>861875842