TY  - BOOK
AU  - Vardar Nukhet
TI  - Global Advertising / Rhyme Or Reason?
SN  - 1853961434
PY  - 1992///
PB  - Paul Chapman Publishing
N1  - Foreword, Preface, Getting Started, To Globalise or Not to Globalise: The Current State of the Debate, Marching on With a Different Drummer: What the Future Holds, The Urge to Power: HQ's Role in Advertising, Big Brother: The Agency Head Office or the Client's HQ, Making the Good Better: Account Executives and Global Campaigns, Your Campaign Has the Right to Be Global Too, Concluding Remarks, Index
N2  - Foreword, Preface, Getting Started, To Globalise or Not to Globalise: The Current State of the Debate, Marching on With a Different Drummer: What the Future Holds, The Urge to Power: HQ's Role in Advertising, Big Brother: The Agency Head Office or the Client's HQ, Making the Good Better: Account Executives and Global Campaigns, Your Campaign Has the Right to Be Global Too, Concluding Remarks, Index
ER  -