TY  - BOOK
AU  - Rijkens Rein
TI  - European Advertising Strategies / The Profiles and Policies of Multinational Companies Operating in Europe
SN  - 304328138
PY  - 1992///
PB  - Cassell
N2  - A stimulating account of why some firms are more successful than others.  Foreword, Preface, After Eight, Apple Computer, Unilever's ''Captain'' Range of Frozen Products, Club Mediterranean, Colgate Toothpaste, KLM Royal Dutch Airline, Levi's, Lux Toilet Soap, Marlboro, Martini & Rossi, Mercedes-Benz Commercial Vehicles, Miele, Nescafe, Philishave, Seiko, Conclusion, Acknowledgements, Bibliography
ER  -