Public Relations / The Profession and the Practice Third Edition 

 - 3rd 
 -  Wcb,  1992 
 - 510 
<br/><br/>Preface, Public Relations: The Profession, The Nature of Public Relations, Public Relations in Organizational Decision Making, Public Relations: The Process, Planning for Public Relations Effectiveness, Action and Communication, Public Relations: The Public, Media Relations, Consumer Relations and Marketing, Public Relations: The Practice, Public Relations in Government, Corporate Public Relations, Public Relations as a Career, Glossary, Index. 
<br/><br/> Preface, Public Relations: The Profession, The Nature of Public Relations, Public Relations in Organizational Decision Making, Public Relations: The Process, Planning for Public Relations Effectiveness, Action and Communication, Public Relations: The Public, Media Relations, Consumer Relations and Marketing, Public Relations: The Practice, Public Relations in Government, Corporate Public Relations, Public Relations as a Career, Glossary, Index. 
<br/><br/><label>ISBN: </label>697086305