TY  - BOOK
AU  - Aronoff E.Craig
AU  - Baskin Otis
TI  - Public Relations / The Profession and the Practice Third Edition
SN  - 697086305
PY  - 1992///
PB  - Wcb
N1  - Preface, Public Relations: The Profession, The Nature of Public Relations, Public Relations in Organizational Decision Making, Public Relations: The Process, Planning for Public Relations Effectiveness, Action and Communication, Public Relations: The Public, Media Relations, Consumer Relations and Marketing, Public Relations: The Practice, Public Relations in Government, Corporate Public Relations, Public Relations as a Career, Glossary, Index
N2  - Preface, Public Relations: The Profession, The Nature of Public Relations, Public Relations in Organizational Decision Making, Public Relations: The Process, Planning for Public Relations Effectiveness, Action and Communication, Public Relations: The Public, Media Relations, Consumer Relations and Marketing, Public Relations: The Practice, Public Relations in Government, Corporate Public Relations, Public Relations as a Career, Glossary, Index
ER  -