TY  - BOOK
AU  - Kitchen Philip J
TI  - Public Relations / Principles and Practice
SN  - 186152091
PY  - 1997///
PB  - International Thomson Business Press
N2  - This book examines in detail the theory behind the principles and practice of public relations.  Preface, Introduction and Overview of Public Relations, The Role of Public Relations in Organizations, The Evolution of Public Relations: Principles and Practice, A Strategic Perspective for Public Relations, The Internal Communications Context, Public Relations: The External Publics Context, External Public Relations Activities, Financial and Investor Public Relations, Government and Lobbying Activities, Corporate Advertising: The Generic Image, Issue and Crisis Management: Fail-Safe Procedures, The Emergence of Marketing PR, Role and Function: Principles and Practice Revisited, Bibliography, Index
ER  -