Public Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s 

 - 2nd 
 -  Butterworth Heinemann,  1994 
 - 468 
<br/><br/> A comprehensive picture of the role of public relations in commercial and non-commercial organizations.  Preface, Acknowledgements, Planning and Management, Media Relations, The Media of Communication, Special Areas of Public Relations, Index. 
<br/><br/><label>ISBN: </label>75061563