TY  - BOOK
AU  - Jefkins Frank
TI  - Public Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s
SN  - 75061563
PY  - 1994///
PB  - Butterworth Heinemann
N2  - A comprehensive picture of the role of public relations in commercial and non-commercial organizations.  Preface, Acknowledgements, Planning and Management, Media Relations, The Media of Communication, Special Areas of Public Relations, Index
ER  -