All about Public Relations / How to Build Business Success on Good Communications 

 - 2nd 
 -  Mcgraw Hill Book Company,  1991 
 - 354 
<br/><br/> This book covers the broad communications issues that face organizations and how they manage their public relations to succeed.  Acknowledgements, Public Relations and a business way of life, The Corporate Personality, Objectives, Audiences, Managing the Reputation, Planned Action, Budget Allocation, The Programme, Employees, Local Communities, Politicians and Legislators and Opinion Leaders, The Financial Community, Marketing and Advertising and Public Relations, Public Relations in Sales Support, Non-Commercial Organizations, Media Relations, Photography, Publications, Sponsorship, Advertising, Research, Issues Planning, Measuring Results, Summary, Index. 
<br/><br/><label>ISBN: </label>77072308