Effective Public Relations / Sixth Edition 

 - 6th 
 -  Prentice Hall,  1985 
 - 672 
<br/><br/>Preface, The Principles of Process, Introduction to Contemporary Public Relations, Practitioners of Public Relations, Social Context of Public Relations, Communication and Public Opinion, The Internal Publics, Internal Communication Media, External Publics, Media Relations, Towards A Profession, The Practice: Business and Industry, The Practice: Politics and Government, The Practice: Public Schools, The Practice: Higher Education, Index. 
<br/><br/> Preface, The Principles of Process, Introduction to Contemporary Public Relations, Practitioners of Public Relations, Social Context of Public Relations, Communication and Public Opinion, The Internal Publics, Internal Communication Media, External Publics, Media Relations, Towards A Profession, The Practice: Business and Industry, The Practice: Politics and Government, The Practice: Public Schools, The Practice: Higher Education, Index. 
<br/><br/><label>ISBN: </label>132450771