TY  - BOOK
AU  - Broom Glen M
AU  - Cutlip Scott M
ED  - Center Allen H
TI  - Effective Public Relations / Sixth Edition
SN  - 132450771
PY  - 1985///
PB  - Prentice Hall
N1  - Preface, The Principles of Process, Introduction to Contemporary Public Relations, Practitioners of Public Relations, Social Context of Public Relations, Communication and Public Opinion, The Internal Publics, Internal Communication Media, External Publics, Media Relations, Towards A Profession, The Practice: Business and Industry, The Practice: Politics and Government, The Practice: Public Schools, The Practice: Higher Education, Index
N2  - Preface, The Principles of Process, Introduction to Contemporary Public Relations, Practitioners of Public Relations, Social Context of Public Relations, Communication and Public Opinion, The Internal Publics, Internal Communication Media, External Publics, Media Relations, Towards A Profession, The Practice: Business and Industry, The Practice: Politics and Government, The Practice: Public Schools, The Practice: Higher Education, Index
ER  -