Principles of Marketing 

 - 6th 
 -  Prentice Hall,  1994 
 - 744 
<br/><br/>Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes. 
<br/><br/> Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes. 
<br/><br/><label>ISBN: </label>273646621