TY  - BOOK
AU  - Armstrong Gary
AU  - Kotler Philip
TI  - Principles of Marketing
SN  - 273646621
PY  - 1994///
PB  - Prentice Hall
N1  - Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes
N2  - Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes
ER  -