TY  - BOOK
AU  - Bagozzi P.Richard
AU  - Celly Sawhney Kirti
AU  - Coronel Francisco
AU  - Rosa Antonio Jose
TI  - Marketing Management
SN  - 23051620
PY  - 1998///
PB  - Prentice Hall
N1  - Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index
N2  - Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index
ER  -