E-Marketing Strategy 

 -  Mcgraw Hill Book Company,  2001 
 - 314 
<br/><br/> A practical and contemporary introduction to the core concepts and applications of e-marketing.  Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index. 
<br/><br/><label>ISBN: </label>7709753