TY  - BOOK
AU  - Chaston Ian
TI  - E-Marketing Strategy
SN  - 7709753
PY  - 2001///
PB  - Mcgraw Hill Book Company
N2  - A practical and contemporary introduction to the core concepts and applications of e-marketing.  Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index
ER  -